With smart devices funnelling large volumes of data into telecom networks, operators and communication service providers are looking at innovative ways to deliver their services and at the same time monetize on their network investments – this is where Wi-Fi is becoming their biggest ally and delivering unique value proposition to their customers. In Continuation to the previous blog, Here are some more innovative ways of monetizing Wi-Fi which can actually help CSPs 6. Monetizing Sponsored data & over-the-top applications with Wi-Fi A deluge of sponsored data and over-the-top (OTT) apps like Skype, WatsApp, Facebook, and YouTube are changing the way telecom networks are designed and rolled out. Today, smart devices such as tablets and smart-phones access larger amount of data and users are expecting personalized services along with personalized pricing as well. This is where operators need to innovate and create big value for their customers. As a lot of operators move towards transforming their networks in order to derive better monetization on their existing 3G or 4G investments, Wi-Fi is increasing becoming the first choice to deliver innovative services around OTT and earn extra revenue through sponsored data services. Example/s of how service providers are reinventing the OTT and sponsored data segment:
- Operators are creating unique service packs based on user behaviour around social media, gaming, video or other logical groupings, for a monthly subscription fee.
- Operators are also offering monetary incentives based on various policies such as time of day (e.g., off peak lower rates, differential tiers, quota based) for subscribers to utilize certain bandwidth heavy applications such as peer to peer or video downloading.
- According to Gartner, global mobile Ad spend will grow from $13.1 billion in 2013 to $18 billion in 2014, and reach $41.9 billion in 2017. And hence, ‘sponsored data’ plans can catapult this even further ahead.