Analytical Intelligence is Key to Future CSP Success

Analytical Intelligence is Key to Future CSP Success


We discuss the following topics in this blog:

  1. How Increased Digitization is Driving Change?
  2. Velocity, Volume & Variety
  3. How to Handle Massive Amounts of Data?

In addition to these topics, we shall also be answering the following FAQs:

  1. What is WiFi?
  2. What is an Optical Fibre Cable?
Why Analytical Intelligence is Inevitable for Data-driven Future?
Why Analytical Intelligence is Inevitable for Data-driven Future?

How Increased Digitization is Driving Change?

In this data-driven digital world, the changing consumer behavior and increasing digitalization are driving traditional Communications Service Providers (CSPs) to challenges such as new technology implementations, increasing ARPU, demand for personalized end-user experience, digital service providers restricting telcos to mere infrastructure providers, subscriber churn, smart network planning etc.

Velocity, Volume & Variety

Managing data and implementation of the data-as-a-service products pose challenges for CSPs. With the rising volumes of data, diversified data formats and increasing data processing time, CSPs are challenged with new generation unstructured data making data processing, data management and data storing even more complicated.

The immense amount of data growth poses another challenge – data silos. In a conventional CSP, every department retains its own data and no information is shared with other departments. This increases the cost of storage and management of data, affecting data authenticity and increasing data duplicity due to lack of security and governance.

The huge volume of data gathered by CSPs over the years is kept as a cost incurring resource and not been used in any manner to enhance or streamline business processes and customer experience. This points to the bigger challenges linked to generating meaningful data insights to effectively know the customers well and enhance their user experience.

How to Handle Massive Amounts of Data?

The massive amount of data, when captured in its original form and analysed professionally, provides flexibility to refine data at later stages, move a large amount of data quickly, query the data in unlimited ways, sift through data quickly for smart search, build data-driven applications and achieve all of this with data authenticity.

In addition, data analytics allows CSPs to convert enormous structured, semi-structured and unstructured data into actionable insights enabling them to develop enriched 360 customer profiles, personalised marketing, customer churn predictions, optimise network capacity planning, new plan creations, new cell site suggestions, new product offering potential, sentiment analysis, clickstream analysis, high value customer analysis, cross-sell and upsell business strategies, collaboration strategies and much more.

CSPs that are equipped with next-gen business intelligence solution can able to digitise customer experience, monetise digital world, simplify and harmonise business processes, optimise network operations and adhere to regulatory compliances and are best placed to gain competitive advantage.

To learn more about next-gen business intelligence solutions, Click Here https://www.sterlitetech.com/intelligent-data-lake.html


What is WiFi?

Put simply, WiFi is a technology that uses radio waves to create a wireless network through which devices like mobile phones, computers, printers, etc., connect to the internet. A wireless router is needed to establish a WiFi hotspot that people in its vicinity may use to access internet services. You’re sure to have encountered such a WiFi hotspot in houses, offices, restaurants, etc.

To get a little more technical, WiFi works by enabling a Wireless Local Area Network or WLAN that allows devices connected to it to exchange signals with the internet via a router. The frequencies of these signals are either 2.4 GHz or 5 GHz bandwidths. These frequencies are much higher than those transmitted to or by radios, mobile phones, and televisions since WiFi signals need to carry significantly higher amounts of data. The networking standards are variants of 802.11, of which there are several (802.11a, 802.11b, 801.11g, etc.).

What is an Optical Fibre Cable?

An optical fibre cable is a cable type that has a few to hundreds of optical fibres bundled together within a protective plastic coating. They help carry digital data in the form of light pulses across large distances at faster speeds. For this, they need to be installed or deployed either underground or aerially. Standalone fibres cannot be buried or hanged so fibres are bunched together as cables for the transmission of data.

This is done to protect the fibre from stress, moisture, temperature changes and other externalities. There are three main components of a optical fibre cable, core (It carries the light and is made of pure silicon dioxide (SiO2) with dopants such as germania, phosphorous pentoxide, or alumina to raise the refractive index; Typical glass cores range from as small as 3.7um up to 200um), Cladding (Cladding surrounds the core and has a lower refractive index than the core, it is also made from the same material as the core; 1% refractive index difference is maintained between the core and cladding; Two commonly used diameters are 125µm and 140µm) and Coating (Protective layer that absorbs shocks, physical damage and moisture; The outside diameter of the coating is typically either 250µm or 500µm; Commonly used material for coatings are acrylate,Silicone, carbon, and polyimide).

An optical fibre cable is made up of the following components: Optical fibres – ranging from one to many. Buffer tubes (with different settings), for protection and cushioning of the fibre. Water protection in the tubes – wet or dry. A central strength member (CSM) is the backbone of all cables. Armoured tapes for stranding to bunch the buffer tubes and strength members together. Sheathing or final covering to provide further protection.

The five main reasons that make this technology innovation disruptive are fast communication speed, infinite bandwidth & capacity, low interference, high tensile strength and secure communication. The major usescases of optical fibre cables include intenet connectivity, computer networking, surgery & dentistry, automotive industry, telephony, lighting & decorations, mechanical inspections, cable television, military applications and space.

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Analytical Intelligence is Key to Future CSP Success

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